Sharing best practice with the London Scottish Regimental Trust and 77 Brigade

Our founder, Sven Hughes, worked with the London Scottish Regimental Trust and 77 Brigade to highlight effective ways to harness the power of words.

He shared best practice techniques on how to understand audiences with greater depth, and how the deployment of weaponised words can deliver a strategic advantage in high-stakes situations to prevent and de-escalate crises and hostile events.