SpyCast interview: Sven Hughes on the power of words

Our Founder, Sven Hughes, sat down with Vince Houghton, historian at the International Spy Museum, to discuss his new book, Verbalisation: The Power of Words to Drive Change. Sven shared how his experiences on the battlefield led to the realisation that influence operations can only be effective if they are based on science, not intuition.

SpyCast is the weekly podcast by the International Spy Museum in Washington, featuring interviews with intelligence experts, ex-spies, and espionage scholars.

Listen to the full interview here