Understand to prevent: lecture for the Princess Royal Voluntary Corps

Last week, our Director, Alicia Kearns; and our Director of Audience Analysis, Lucy Froggatt, had the privilege of delivering a lecture to the First Aid Nursing Yeomanry about Global Influence’s approach to understanding audiences in order to build dialogue and end division in sensitive environments.

Speaking at one of PRVC’s special interest events, they explained why language is the most powerful weapon we have to build stronger communities and counter violent extremism. They also discussed how, as constituent members of our local and international communities, we each have both a responsibility to drive positive behaviour change, and the power to do so.