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Strategic communications.

We change behaviour through language.

What we do:
Listen. Learn. Influence.

We Listen deeply to your audiences.
We Learn what drives their behaviour.
Then we Influence them through language.

Everything we do is underpinned by our unique insights engine, RAID® (Rapid Audience Insights Diagnostic).

We use language to reveal the psychology behind their current behaviour and therefore what would be required to change it.

We find the shape of the lock inside their brain.


What to say, how to say it, and where to say it, in order to drive the desired behaviour change.

We create the key to fit the lock inside their brain.


Who we do it for:
Our clients.

We change audience behaviour for world-leading clients.

Our services.

We offer a complementary suite
of solutions to fit your needs.

  • Audience analysis
  • Strategic communications
  • Influence campaigns and content production
  • Impact measurement


Our unparalleled empathy delivers unprecedented results.

By defining our Verbal Strategy, Verbalisation has helped us to put language and content knowledge at the heart of our operation. As a result, our overall call centre save rate improved by 11% and reached its best ever levels at 59%. We saved over 87,000 customers in the last year, delivering over £15m in revenue back to the business.

Learn how


We understand that every client, and every challenge, is unique.

To find out how we can help you, drop us a line.

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