environments spans the globe, as well as numerous key sectors:
Developed over ten years, Rapid Audience Insights Diagnostic® has helped build empathy and create dialogue to end division in
over 120 countries. RAID® understands people’s psychological drivers, contextual influences, influence hierarchies, channel
choices and lexical usage using 24 academically peer-reviewed factors to deliver measurable behaviour change.
RAID® comprises 24 individual parameters that exist within four broader insight areas. These include an audience’s cognition, linguistic traits and susceptibilities, contextual factors, and transference structures.
What makes RAID® unique is how these 24 parameters can be assessed in combination, delivering an unprecedented amount of intelligence in a short timeframe. This has proven to be an invaluable feature for high-stakes briefs and environments.
20 years of research and development have gone into creating our proprietary insights methodology. Today, it is widely regarded as the most sensitive system in use for linguistic analysis and corresponding behaviour-change interventions.
RAID® delivers a sophisticated consequence and causality assessment of any target audience. Simply put, you get actionable insights that can direct behaviour-change strategies and interventions, with in-built assessment.
RAID® has been adopted by numerous governments, militaries and blue chip companies to drive strategy, mitigate risk, and provide reliable and effective monitoring of strategic communications.
Due to the nature of our particular clients, our services are often bespoke.
However, we consistently offer three suites of products across the world:
RAID®, our proprietary insights engine, delivers an unprecedented degree of effective intelligence across our entire suite of research products:
Underpinned by world-leading behaviour change science, our intervention strategies deliver significant, measurable results for our clients across languages, cultures, sectors and geographies:
Award-winning creative coupled with proven delivery. We strive to be the best in the business. From discreet interventions, to full global campaigns, we have the talent and experience to bring any brief to life:
Global Influence in the news:
This week, Global Influence sponsored Defence IQ’s 16th Countering Violent Extremism (CVE) conference.Read »
America, like the rest of the world, has seen dramatic transformation in recent years. Economic, social and cultural change has made people increasingly confused and…Read »
Global Influence has launched The Great British Brexit Calendar with Lord Tim Bell. Following the EU Referendum last year, negotiations to leave the European Union…Read »
Our Founder, Sven Hughes, sat down with Vince Houghton, historian at the International Spy Museum, to discuss his new book, Verbalisation: The Power of Words…Read »
Last week, our Director, Alicia Kearns; and our Director of Audience Analysis, Lucy Froggatt, had the privilege of delivering a lecture to the First Aid…Read »
Our Founder, Sven Hughes, recently visited Israel to deliver training sessions in ‘Verbalisation’ techniques for non-Government organisations. The goal is to progress efforts to establish…Read »
Our Director, Alicia Kearns, presented at the inaugural meeting of the Radicalisation Awareness Network Centre of Excellence’s Civil Society Empowerment Programme in Brussels. Alicia shared…Read »
Our founder, Sven Hughes, reveals what weaponised narratives are, and how they can revolutionise our approach to modern warfare, for Warfare Today. Read more here.Read »
Our Director, Alicia Kearns, unearths the motivations of hackers and highlights how their skills could be harnessed, for Defence IQ. Information Operations seek to master…Read »
Our founder, Sven Hughes, worked with the London Scottish Regimental Trust and 77 Brigade to highlight effective ways to harness the power of words. He…Read »
How secure is ‘secure’ online banking? Alicia Kearns, our Director, shed light on the cyber vulnerabilities of brands and businesses for The Times newspaper’s Raconteur…Read »
Our Director of Audience Analysis, Lucy Froggatt, offers a fresh perspective on the debate around the deployment of credible voices to counter violent extremism for…Read »
Alicia Kearns joins US Government Public Diplomacy Commission discussions on Countering Violent Extremism through Public Diplomacy…Read »
Global Influence director, Alicia Kearns, argues that Aleppo’s ‘evacuation’ was no such thing, on the front page of the Huffington Post…Read »
Global Influence director, Alicia Kearns, discusses Boris Johnson's recent comments about Saudi Arabia and Iran on BBC Radio 4's World at One...Listen »
Leave and Trump campaigns can herald a new verbal dawn for communications, at the expense of ‘arrogant network agencies’ and their visual bias…Read »
Global Influence’s Alicia Kearns interviewed by Vice media…Read »
Global Influence's Sven Hughes recently attended the FATE conference in Tunis where more than two hundred FATE members came from all over the world, to discuss alternative methods combating radicalisation...Watch »
It wasn’t an accident. There was a reason Trump presented himself as a loud-mouthed bigot during the campaign – because it works…Read »
Today Families Against Terrorism and Extremism (FATE) announced the second phase of their global initiative to help families and charities unite and stand up to violent extremism…Read »
Global Influence Director, Alicia Kearns, discusses the extent to which social media is responsible for Daesh recruitment in the Huffington Post…Read »
Global Influence’s founder, Sven Hughes, is interviewed in this weekend’s Financial Times discussing the US Presidential Election and how emotion is more resonant than facts…Read »
Today we’re announcing a new global initiative with Families Against Terrorism and Extremism (FATE)in a bid to help vulnerable families come together and stand up to violence and terrorism…Read »
We created this video to encourage integration at a grassroots level in London. We need dialogue over division, cohesion, not division, and shared understanding, not hate.Watch »
We created this video to help the family of charities that make up FATE take a stand against extremist narratives and support their communities to say “Enough” to extremism...Watch »
In support of an alliance of major businesses in Nigeria we created this film to raise awareness of this book as part of a wider campaign to support stability in Nigeria.Watch »
Fishability UK is doing great work supporting ex-forces personnel who are receiving physical or psychological rehabilitation by providing fishing opportunities.Watch »
Global Influence has brought in the Foreign and Commonwealth Office’s Alicia Kearns as client services director…Read »
It is perhaps strange to cite MMA as a source of inspiration for the future development of the strategic communications industry…Read »
There has been a lot of talk about DAESH, as one of the fastest-growing global brands…Read »
Global Influence this week attended the Online Civil Courage Initiative (OCCI) Counterspeech Lab in Berlin…Read »
Full text of speech made by Sven Hughes on 14 June…Read »
Full text of speech given by Sven Hughes at the House Of Lords on 10th February 2016: Winning the war of words against Daesh…Read »
FATE - Families against Terrorism and Extremism.Watch »
A presentation by Sven Hughes, Founder, Verbalisation Ltd, on the changes needed in the new era of information warfare...Read »
At risk of stating the obvious, the fight against DAESH isn’t being fought just on the battlefield...Read »