Global Influence Logo
  • We build empathy, creating dialogue to end division
    in challenging, complex and high stake environments.

  • Our services include target audience analysis, strategy
    and behaviour change interventions – all underpinned
    by the science of certainty; RAID®.

  • Recent clients include governments, NGOs, commercial
    organisations and high value individuals.
    We solve real-world problems. We deliver real-world solutions.


Our experience delivering effective influence solutions within high-stakes
environments spans the globe, as well as numerous key sectors:

We design, and manage, election and referenda campaigns around the world.


We provide community engagement platforms and interventions for governments facing unrest.


We deliver online amplification and counter-narrative solutions for clients across various sectors.


We deliver training and interventions for several international militaries, specialist units and private security contractors.


We work with global businesses to counter the illegal trade of products in their sector.


We assist NGOs and charities with fundraising, as well as their communications to in-country audiences and international media.


Our strategic communications training modules are supplied to universities, military academies and global businesses.


We provide counter-extremism research, strategies and interventions for governments and intergovernmental organisations in various geographies.


We help businesses engage with their governments, as well as extending their reach into public sector marketplaces.


We provide multinational corporations with usable intelligence for new market entries, M&A, and competitor awareness.


Developed over ten years, Rapid Audience Insights Diagnostic® has helped build empathy and create dialogue to end division in
over 120 countries. RAID® understands people’s psychological drivers, contextual influences, influence hierarchies, channel
choices and lexical usage using 24 academically peer-reviewed factors to deliver measurable behaviour change.

Rapid Audience Insights Diagnostic


Due to the nature of our particular clients, our services are often bespoke.
However, we consistently offer three suites of products across the world:

The Media

Global Influence in the news:

Global Influence sponsors Countering Violent Extremism: Defence IQs Annual Conference

This week, Global Influence sponsored Defence IQ’s 16th Countering Violent Extremism (CVE) conference.

Read »

Trump’s ‘Anxiety’ Cohort – Huffington Post

America, like the rest of the world, has seen dramatic transformation in recent years. Economic, social and cultural change has made people increasingly confused and…

Read »

Global Influence launches the Great British Brexit Calendar

Global Influence has launched The Great British Brexit Calendar with Lord Tim Bell. Following the EU Referendum last year, negotiations to leave the European Union…

Read »

SpyCast interview: Sven Hughes on the power of words

Our Founder, Sven Hughes, sat down with Vince Houghton, historian at the International Spy Museum, to discuss his new book, Verbalisation: The Power of Words…

Read »

Understand to prevent: lecture for the Princess Royal Voluntary Corps

Last week, our Director, Alicia Kearns; and our Director of Audience Analysis, Lucy Froggatt, had the privilege of delivering a lecture to the First Aid…

Read »

Empowering NGOs in Israel

Our Founder, Sven Hughes, recently visited Israel to deliver training sessions in ‘Verbalisation’ techniques for non-Government organisations. The goal is to progress efforts to establish…

Read »

Presenting to the EU Radicalisation Awareness Network Civil Society Empowerment Programme

Our Director, Alicia Kearns, presented at the inaugural meeting of the Radicalisation Awareness Network Centre of Excellence’s Civil Society Empowerment Programme in Brussels. Alicia shared…

Read »

Article in Warfare Today: Weaponising the narrative

Our founder, Sven Hughes, reveals what weaponised narratives are, and how they can revolutionise our approach to modern warfare, for Warfare Today. Read more here.

Read »

Article in Defence IQ: the intoxication of the ‘Art of the Hack’

Our Director, Alicia Kearns, unearths the motivations of hackers and highlights how their skills could be harnessed, for Defence IQ. Information Operations seek to master…

Read »

Sharing best practice with the London Scottish Regimental Trust and 77 Brigade

Our founder, Sven Hughes, worked with the London Scottish Regimental Trust and 77 Brigade to highlight effective ways to harness the power of words. He…

Read »

The Times: Cyber Threats for Online Banking

How secure is ‘secure’ online banking? Alicia Kearns, our Director, shed light on the cyber vulnerabilities of brands and businesses for The Times newspaper’s Raconteur…

Read »

Article in DefenceIQ: How to empower and deploy credible voices

Our Director of Audience Analysis, Lucy Froggatt, offers a fresh perspective on the debate around the deployment of credible voices to counter violent extremism for…

Read »

Countering Violent Extremism: Expert Discussion.

Alicia Kearns joins US Government Public Diplomacy Commission discussions on Countering Violent Extremism through Public Diplomacy…

Read »

Ethnic Cleansing of Aleppo

Global Influence director, Alicia Kearns, argues that Aleppo’s ‘evacuation’ was no such thing, on the front page of the Huffington Post…

Read »

Our take on public diplomacy and the Foreign Secretary.

Global Influence director, Alicia Kearns, discusses Boris Johnson's recent comments about Saudi Arabia and Iran on BBC Radio 4's World at One...

Listen »

PR and comms face the perfect verbal storm

Leave and Trump campaigns can herald a new verbal dawn for communications, at the expense of ‘arrogant network agencies’ and their visual bias…

Read »

Experts say that U.K plans to ban children from sexting won’t work

Global Influence’s Alicia Kearns interviewed by Vice media…

Read »

Global Influence and FATE in North Africa.

Global Influence's Sven Hughes recently attended the FATE conference in Tunis where more than two hundred FATE members came from all over the world, to discuss alternative methods combating radicalisation...

Watch »

Trump is a Mirror.

It wasn’t an accident. There was a reason Trump presented himself as a loud-mouthed bigot during the campaign – because it works…

Read »

Global Influence helps Families Target Would-Be Terrorists

Today Families Against Terrorism and Extremism (FATE) announced the second phase of their global initiative to help families and charities unite and stand up to violent extremism…

Read »

The Tyranny Of Terrorists On Twitter

Global Influence Director, Alicia Kearns, discusses the extent to which social media is responsible for Daesh recruitment in the Huffington Post…

Read »

Is political advertising dead?

Global Influence’s founder, Sven Hughes, is interviewed in this weekend’s Financial Times discussing the US Presidential Election and how emotion is more resonant than facts…

Read »

Global Influence Launches New Awareness Campaign For FATE – Families Against Terrorism and Extremism.

Today we’re announcing a new global initiative with Families Against Terrorism and Extremism (FATE)in a bid to help vulnerable families come together and stand up to violence and terrorism…

Read »

Dialogue Over Division.

We created this video to encourage integration at a grassroots level in London. We need dialogue over division, cohesion, not division, and shared understanding, not hate.

Watch »

Families Against Terrorism and Extremism. Helping communities say #Enough.

We created this video to help the family of charities that make up FATE take a stand against extremist narratives and support their communities to say “Enough” to extremism...

Watch »

Nigeria against the odds.

In support of an alliance of major businesses in Nigeria we created this film to raise awareness of this book as part of a wider campaign to support stability in Nigeria.

Watch »

Supporting veterans’ rehabilitation with Fishability UK.

Fishability UK is doing great work supporting ex-forces personnel who are receiving physical or psychological rehabilitation by providing fishing opportunities.

Watch »

FCO’s Alicia Kearns joins Global Influence.

Global Influence has brought in the Foreign and Commonwealth Office’s Alicia Kearns as client services director…

Read »

What strategic communications can learn from Mixed Martial Arts.

It is perhaps strange to cite MMA as a source of inspiration for the future development of the strategic communications industry…

Read »

The modern way to undermine modern terrorism.

There has been a lot of talk about DAESH, as one of the fastest-growing global brands…

Read »

Global Influence takes part in OCCI Counterspeech lab in Berlin.

Global Influence this week attended the Online Civil Courage Initiative (OCCI) Counterspeech Lab in Berlin…

Read »

From business as usual to business unusual – The changing shape of information operations.

Full text of speech made by Sven Hughes on 14 June…

Read »

Winning the war of words against Daesh.

Full text of speech given by Sven Hughes at the House Of Lords on 10th February 2016: Winning the war of words against Daesh…

Read »

FATE Campaign and Summit.

FATE - Families against Terrorism and Extremism.

Watch »

From business as usual to business unusual.

A presentation by Sven Hughes, Founder, Verbalisation Ltd, on the changes needed in the new era of information warfare...

Read »

DAESH and the verbal battlefield.

At risk of stating the obvious, the fight against DAESH isn’t being fought just on the battlefield...

Read »


Get in touch with us